Sunshine Matters

The 2016 Florida Governor’s Conference on Tourism in Orlando offered some important takeaways worth sharing.  With more than thirty experts discussing the most current trends in marketing, consumer behavior and issues impacting our business, it was hard to nail down the most critical takeaways.  But, for our industry Partners who might have missed the event, we were up for the challenge.  Here are our top 10 takeaways: Continue reading »

Today, Commissioner of Agriculture Adam H. Putnam and VISIT FLORIDA announced a joint effort to highlight the state’s growing agritourism industry by adding a new feature to the Florida Attractions Finder.  This video-rich online tool, which allows travelers to identify attractions that best fit their personal preference, has been viewed more than 112,000 since its inception in May. Continue reading »

Florida welcomed nearly 15.6 million international visitors last year, with the United Kingdom making up more than 11 percent of that record total.   In order to build on this momentum and continue to see growth in our overseas markets, VISIT FLORIDA coordinates the state’s tourism industry presence at key international travel trade shows around the world. Continue reading »

For the first time ever, VISIT FLORIDA has partnered with BET to launch a nationwide campaign for Black History Month.  VISIT FLORIDA collaborated with destination partners in Miami, Overtown, Orlando and Eatonville, as well as prominent African Americans in the travel and tourism community, to create a series of short stories that tell of the rich heritage and culture found around the state. Continue reading »

I am proud to share that today National Geographic launched its new online hub dedicated to the 50 best wild and natural experiences in Florida.  The first 25 experiences — by land — are live today, and another 25 — by sea — are planned for launch in February.  These are transformative travel experiences that are accessible to locals and visitors alike.  The hub is the result of a three-year partnership between National Geographic and VISIT FLORIDA to tell the world about Florida’s great outdoors. Continue reading »