VISIT FLORIDA Partners with IIFA to Reach Worldwide Indian Audience
April 29th, 2014 — 10:56am
Through a partnership with the International Indian Film Academy (IIFA), VISIT FLORIDA co-sponsored the 15th Annual IIFA Weekend & Awards event which took place in Tampa this past weekend. The IIFA Awards are Bollywood’s version of the Academy Awards, but on a much larger scale. With a global audience estimated to be more than 800 million viewers from 110 countries, this partnership provides a huge opportunity for Florida to reach Indian travelers living around the world. Continue reading »
Susannah Costello
Vice President, Global Brand
