VISIT FLORIDA Hosts Familiarization Tour for Top-Tier Travel Bloggers
July 15th, 2016 — 2:30pm
VISIT FLORIDA recently hosted a group media familiarization (FAM) tour for four top-tier travel bloggers targeting domestic (U.S) consumers. Hosting influential media on FAMS allows the journalists or influencers to personally experience the Florida product in order to gather content for their publications, and inspire their readers and followers to visit the Sunshine State. Each year, the majority of Florida’s visitors come from the United States – 91.2 million in 2015. With a loaded nine-day itinerary and 13 hour days, VISIT FLORIDA and our Partners set out to ensure the media learned about all of the great experiences Florida has to offer. Continue reading »
Summer Gonzalez
Marketing Campaign Manager
