Sunshine Matters

As the most dangerous hurricane in 11 years lashed the Sunshine State on October 6th and 7th, VISIT FLORIDA activated a well-rehearsed marketing response that would change the national story and show off Florida as it is post-storm: sunny and ready for visitors.

In short, here’s what has happened: Continue reading »

VISIT FLORIDA has a new way to feature the flavors of the Sunshine State, a bite-size video at a time.

The recipe:

• Colorful, flavorful, and distinctly Florida food and ingredients
• Preparation by popular restaurants
• A heaping helping of expertise from SPARK, our marketing and advertising partner in Tampa
• Mix well and serve as a time-lapse video, with a side of upbeat music

Each video – only about a minute long and easy to share on social media – is a how-to, and a fun way to serve up morsels of Florida’s special cuisines. Continue reading »

VISIT FLORIDA today unveiled the Florida Attractions Finder, an interactive vacation planning tool that allows travelers to virtually experience their Florida thrills from a front-row seat. Point-of-view videos send users careening and diving on the newest roller coasters, zip-lining over alligators (look down if you dare), and skimming the Everglades aboard an airboat.  Whether visitors are looking for a first-time Florida experience or wishing to repeat their favorite Florida vacation moment, the Florida Attractions Finder puts the power of discovery in the user’s hands. Continue reading »

In honor of the 70th anniversary of the end of World War II, the Florida Department of State and VISIT FLORIDA celebrated Victory Florida Week last week.  Victory Florida honors the heroes and heroines of World War II while educating Floridians about the important role Florida played in training for the battlefield and on the home front during the war. Continue reading »

VISIT FLORIDA recently wrapped up the sixth year of our marketing partnership with Peter Miller and his popular television show Bass2Billfish that airs on NBC Sports Outdoors and the World Fishing Network.  Bass2Billfish is a hybrid reality TV show that incorporates travel and Florida’s diverse fishing environment, known as “The Fishing Capital of the World.” Continue reading »