Sunshine Matters

Happy Holidays!  As we wrap up what is likely to be a fourth consecutive record year for the Florida tourism industry, I would especially like to thank those who serve on VISIT FLORIDA’s Board of Directors and our various committees for their passionate leadership.  The strength of our organization and the success of our marketing initiatives are directly correlated to the active and engaged participation of our industry Partners.  Nowhere was that more apparent than earlier this month when nearly 200 industry leaders participated in the VISIT FLORIDA Marketing Retreat to help set the course for 2015 and beyond. Continue reading »

The Florida tourism industry is in the unique position of having attained so much success in recent years that we now face the challenge of determining how best to continue to build on our momentum.  To that end, nearly 200 Florida tourism industry leaders met this week at the annual VISIT FLORIDA Marketing Retreat to review research and hear from experts in order to provide input on the development of a strategic marketing plan for the years to come. Continue reading »

The Florida tourism industry is in the unique position of having attained so much success in recent years that we now face the challenge of determining how best to continue to build on our momentum.  To that end, nearly 200 Florida tourism industry leaders met this week at the annual VISIT FLORIDA Marketing Retreat to review research and hear from experts in order to provide input on the development of a strategic marketing plan for the years to come. Continue reading »

Each year, VISIT FLORIDA conducts a survey to determine the return on investment from our domestic advertising campaign.  I am pleased to share that VISIT FLORIDA’s Spring 2013 “Must Be the Sunshine” advertising efforts generated $390 in traveler spending and $23 in new sales tax revenue for every $1 of advertising spend.  These results were unveiled during today’s Advertising & Internet Committee meeting at the annual VISIT FLORIDA Marketing Retreat. Continue reading »

Against the backdrop of increasing competition, massive disruption, and revolutionary technological advancements, 167 Florida tourism industry leaders met at the annual VISIT FLORIDA Marketing Retreat to begin to set the course for VISIT FLORIDA’s  2012-2013 Marketing Plan. Continue reading »