Sunshine Matters

Educational Forums in Chicago and Philadelphia

Travel trade, including travel agents, tour operators and other buyers and sellers of travel trade products, are a vital distribution network for Florida’s tourism industry. Research shows that nearly three percent of domestic visitors to Florida use a travel agent to book accommodations and five percent use a travel agent to reserve their air transportation. To stay top of mind with travel trade representatives in some of our key domestic markets, VISIT FLORIDA and our Industry Partners recently hosted several educational events for travel agents in Chicago and Philadelphia. Continue reading »

The travel trade market, including travel agents, tour operators and other buyers and sellers of travel products, is a vital distribution network for Florida’s tourism industry.  Research shows that nearly five percent of domestic visitors to Florida use a travel agent to book accommodations and seven percent use a travel agent to reserve their air transportation.  To stay top of mind with travel trade representatives who book pre and post stays to our cruise destinations, VISIT FLORIDA recently exhibited at the Cruise Line International Association’s Cruise360 in Vancouver, B.C. Continue reading »

Travel trade, including travel agents, tour operators and other buyers and sellers of travel products, is a vital distribution network for Florida’s tourism industry.  Research shows that nearly five percent of domestic visitors to Florida use a travel agent to book accommodations and seven percent use a travel agent to reserve their air transportation.  To stay top of mind with travel trade representatives in some of our key domestic markets, VISIT FLORIDA and our Industry Partners have recently hosted several educational events for travel agents in Dallas and Chicago. Continue reading »

To leverage international travel trade and media already visiting the Sunshine State to attend our signature event Florida Huddle, VISIT FLORIDA organized seven highly successful pre- and post-familiarization (FAM) tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international travel trade representatives and travel writers to experience for themselves all that Florida has to offer so they can share their personal experiences with clients and readers back home. Continue reading »

Ranked fifth among countries for international visitation to the Sunshine State in 2015, Colombia is an important global market for VISIT FLORIDA.  To ensure Florida stays top of mind for in-country travel trade, media and consumers, our International Sales & Market Development team recently completed a two-month activation program consisting of travel agent training workshops, a Florida Section at the 35th edition of ANATO, and a two-day on site sales activation in Bogota following the show with 11 of our Florida Industry Partners. Continue reading »