Sunshine Matters

While Viva Florida 500 is a year-long commemoration of the discovery of the Sunshine State by Spanish explorer Juan Ponce de Leon and his crew, April marks the celebration’s biggest push.  To kick things off, VISIT FLORIDA participated in a press conference hosted by Florida Secretary of State Ken Detzner on April 2 to coincide with the actual anniversary of Ponce de Leon’s landing.  One of the big announcements was the impending arrival of El Galeón, a replica of Spanish ships from 500 years ago, that would be sailing from Spain to Puerto Rico and on to four ports of call in Florida. Continue reading »

Jill Martin and Will Seccombe on the set of the SMT held on St. Pete Beach

Memorial Day weekend traditionally kicks off the summer vacation season around the country.  In advance of the holiday weekend and as part of our broader summer marketing campaign, VISIT FLORIDA hosted a satellite media tour (SMT)  on St. Pete Beach last week to bring the message of sun, fun and the diversity of the Sunshine State’s unique destinations to family vacationers planning their summer travel. Continue reading »

I’m excited to share the following press release with you that was sent out this afternoon by Governor’s Scott’s Press Office:

Governor Rick Scott and Agriculture Commissioner Adam Putnam today helped VISIT FLORIDA®, the state’s official tourism marketing corporation, announce the launch of their new FishingCapital.com website.  Working with the Florida Fish and Wildlife Conservation Commission (FWC), VISIT FLORIDA has created the ultimate website for boating and fishing enthusiasts with content to help anglers get the most out of their next Florida fishing trip.  The announcement was made at the Destination Panama City Marina just before Governor Scott and other Cabinet members embarked on a brief fishing trip for the Florida Bass2Billfish television show, sponsored by VISIT FLORIDA.  Continue reading »