Sunshine Matters

As an industry-driven organization, VISIT FLORIDA’s greatest asset is the input and guidance we receive from the members of the Florida tourism industry.  Since our founding in 1996, VISIT FLORIDA’s marketing efforts have been strengthened by the direct involvement of volunteer leaders representing our industry.  The way we market the Sunshine State to the world has transformed in the last several years and is expected to evolve exponentially in the years to come.  VISIT FLORIDA is on the cutting-edge of creating marketing programs and opportunities that provide value for our industry Partners, but we cannot continue to do so without the industry’s strategic direction. Continue reading »

With the start of our new fiscal year beginning July 1, I am proud to announce the 2013-14 leadership who will serve on VISIT FLORIDA’s Executive Committee, Board of Directors and industry committees.  More than 200 partners, including some of the industry’s foremost experts, have been selected to represent the tourism industry for the upcoming term.

Tammy Gustafson, Director of National and Group Sales for Universal Orlando Resort, will take over as the new Chair. Gustafson succeeds Glenn Hastings, Executive Director of the St. Johns County Tourist Development Council, who served as Chair during a year in which Florida welcomed a second consecutive record number of visitors, visitor spending and tourism-related employment. Continue reading »