VISIT FLORIDA Partners with iHeartRADIO to Reach Millennials
July 9th, 2014 — 2:59pm
VISIT FLORIDA recently completed our second year as presenting sponsor of the annual iHeartRADIO Ultimate Pool Party held June 27-28 at the iconic Fontainebleau Miami Beach hotel. The wildly-popular two-day music festival was hosted by Nick Cannon and included performances by Jennifer Lopez, Neon Trees, Tiësto, Ariana Grande, Iggy Azalea and Lil Jon. With the event streaming live on Yahoo! and the CW airing a concert wrap up special tonight, VISIT FLORIDA expects to garner nearly $2 million in promotional value. Continue reading »
Paul Phipps
Chief Marketing Officer
