Sunshine Matters

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing messages for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

While VISIT FLORIDA focuses the majority of our efforts on marketing the Sunshine State to visitors around the globe, we are also highly engaged at the national level through service on and participation in U.S. Department of Commerce and Brand USA efforts. Continue reading »