Sunshine Matters

Attendee registration for two signature VISIT FLORIDA events – the Digital Innovation Forum: Silicon Valley and the Digital Innovation Forum: Florida – is now open.  Though distinctly different, these two events share a common goal: to showcase digital thought-leadership and education to the travel and tourism industry. Continue reading »

VISIT FLORIDA and nineteen Industry Partners, including Florida DMOs, CVBs, attractions, restaurants and even an airline, embarked on our second Digital Innovation Forum last week in Silicon Valley and San Francisco.  For five days, the group met with key staff – including Shantanu Narayen, CEO of Adobe Systems and Gopi Kallayil, Chief Evangelist of Brand Marketing for Google – and other product, brand and business leaders from Adobe, Facebook, Google, Twitter, Airbnb and Uber.  Attendees spent the week learning how to leverage each digital company or social platform for their own digital needs, while also being privy to up and coming products, trends and insights. Continue reading »

VISIT FLORIDA and twenty-two partners – including Florida DMO/CVBs, attractions and hoteliers – embarked on the first ever Digital Education Roadshow last week in Silicon Valley and San Fransciso.  For three days, staff and Partners met with key travel and tourism leaders at Google, Adara, Facebook, Airbnb, Twitter and TripAdvisor where they learned how to leverage each digital company or social platform for their own digital needs, while also being privy to up and coming trends and insights. Continue reading »

Recent analysis shows that people who view VISIT FLORIDA’s “Insider” content are more engaged with our website overall.  These people are 25 percent more likely to complete a “conversion,” which could be anything from ordering a Florida travel guide to clicking through to one of our tourism industry Partner’s website listings.  Continue reading »