Sunshine Matters

Florida enjoyed more than 1.6 million visitors from the UK in 2014, making the region the third highest ranked feeder market among Florida’s top five international markets.  In conjunction with VISIT FLORIDA’s advertising and trade initiatives, communication strategies become increasingly important in maintaining and growing market share.  According to the Association of British Travel Agents, their Travel Trends 2015 report indicated continued economic recovery and a return to consumer confidence and spending. Continue reading »