Sunshine Matters

I recently posted a message on this blog about VISIT FLORIDA’s efforts to assist Florida’s tourism industry in addressing questions from consumers regarding the Deepwater Horizon oil spill.  Our team created palm cards that can be downloaded, printed and distributed to front-line employees, as well as separate palm cards for those working with the media. This morning, we updated the palm cards to reflect current messaging. Please ensure you are using the most up-to-date version and discard any previous versions. Use the links below to download the updated palm cards in PDF format.

Palm Card – Consumer (June 7 Update)

Palm Card – Media (June 7 Update)

In an effort to assist Florida’s tourism industry in addressing questions from consumers regarding the Deepwater Horizon oil spill, VISIT FLORIDA has created palm cards that can be downloaded, printed and distributed to front-line employees. We’re also providing separate palm cards for those working with the media. Use the links below to download the palm cards in PDF format.

Palm Card – Consumer

Palm Card – Media

I would like to share the text from a VISIT FLORIDA media release that was sent out late yesterday afternoon:

TALLAHASSEE, Fla. (May 20, 2010) – Preliminary estimates* of visitors to Florida for the first quarter of 2010 (January – March), released by VISIT FLORIDA®, the official tourism marketing corporation for the State of Florida, show an estimated 22.7 million travelers visited the Sunshine State.  This represents an increase of 2.7 percent from the same period in 2009.

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The ‘Share a Little Sunshine’ campaign is off to a great start!  This statewide, grassroots tourism campaign encourages all Floridians to send a personal e-mail to out-of-state friends and family inviting them to visit the Sunshine State.  The campaign was successfully launched by Governor Crist during a tourism industry rally on Miami Beach last month.  The Governor asked Floridians to get involved, saying “Together we can encourage more visitors to come to the Sunshine State. In this way, we will help keep Floridians employed, create new jobs, and help keep our state’s world-class restaurants, resorts, parks and attractions strong.”  Continue reading »

Thanks so much to everyone who attended the 42^nd Annual Governor’s Conference on Tourism!  This year’s event was a rousing success and I attribute much of that to the hard work and dedication of all the staff at VISIT FLORIDA.  The Fontainebleau was a spectacular host location and the food and service they provided were unparalleled.  I also want to personally thank each of the exhibitors and sponsors who participated in a variety of ways and without whom an event of this magnitude would not have been possible.
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