Sunshine Matters

Today marks 126 days since the April 20^th Deepwater Horizon oil rig explosion.  It has been a challenging time for all of us as we battled misperceptions of how Florida was affected by the oil spill.  Certainly, it was – and continues to be – critical that we provide open, transparent information to visitors so they can make the most informed travel planning decisions possible.

In an effort to help the Florida tourism industry stay connected and informed through the ever-changing oil spill situation, VISIT FLORIDA began hosting bi-weekly conference calls and webinars on June 10 to provide an opportunity for participants to network with one another and learn about the latest statewide marketing response efforts.  Hundreds of tourism partners representing all parts of the state have availed themselves of the webinars conducted to date.  Continue reading »

Media Coverage Overview – June 18, 2010

KEY TOPICS

The VISIT FLORIDA Communications and PR team continues to respond to and proactively assist media regarding the oil spill situation. Please see the following highlights from the last 24 hours. Stay updated on current industry related information by electing to receive RSS feeds from SunshineMatters.org.

Overall, media coverage continues to report on tourism entities promoting ‘staycations’ for Florida residents, the proliferation of oil spill clean-up jobs, and the oil spill’s impact on Florida’s tourism industry and economy. Some articles continue to mention VISIT FLORIDA’s marketing campaigns and new commercials. Continue reading »

VISIT FLORIDA is working with and communicating to our industry partners as the ongoing developments of the Deepwater Horizon oil spill situation continue. Recently, VISIT FLORIDA staff attended the FACVB annual summit. The summit was the first event, since the current situation arose in the Gulf, for VISIT FLORIDA to have face-to-face time with our destination partners. Continue reading »

Thank you for following Sunshine Matters!  Here is today’s update regarding the Deepwater Horizon oil spill. Continue reading »

VISIT FLORIDA is creating daily talking points related to the Deepwater Horizon Oil Spill for our visitors, the media and the tourism industry.  Continue reading »