Sunshine Matters

I am proud to announce that last night VISIT FLORIDA received a Silver WOMMY in the Advocacy Award category for our Share A Little Sunshine campaign.  The WOMMY Awards were presented by the Word of Mouth Marketing Association, the official international non-profit trade association dedicated to word of mouth and social media marketing, as part of the Social Media Week conference being held in Chicago.  Now in it’s 11th year, the WOMMY’s recognize the most innovative, inspiring and impactful marketing campaigns from across the globe.  The Advocacy Award category, new for 2016, was created to spotlight the best employee, brand or customer advocacy marketing program to achieve a business outcome. Continue reading »

VISIT FLORIDA has a new way to feature the flavors of the Sunshine State, a bite-size video at a time.

The recipe:

• Colorful, flavorful, and distinctly Florida food and ingredients
• Preparation by popular restaurants
• A heaping helping of expertise from SPARK, our marketing and advertising partner in Tampa
• Mix well and serve as a time-lapse video, with a side of upbeat music

Each video – only about a minute long and easy to share on social media – is a how-to, and a fun way to serve up morsels of Florida’s special cuisines. Continue reading »