Sunshine Matters

Reminding families in national and statewide drive and fly markets that the time is right for planning that last summer vacation before school starts up again, VISIT FLORIDA conducted a satellite media tour (SMT) from St. George Island State Park on July 16 and a radio media tour (RMT) on July 18. Vacation expert and “kid wrangler” Jill Martin – VISITFLORIDA.com’s Family Insider – leveraged Dr. Beaches’ announcement this year that St. George Island is the No. 4 beach in the nation during his annual top 10 beaches list to talk about Florida summer vacation opportunities. She was interviewed by more than 100 TV stations from across the country, including two nationally syndicated daytime shows. Jill shared family vacation planning insights and invited viewers and listeners to check out Florida’s Hot Deals and other vacation planing tools on VISITFLORIDA.com. Continue reading »

Jill Martin and Will Seccombe on the set of the SMT held on St. Pete Beach

Memorial Day weekend traditionally kicks off the summer vacation season around the country.  In advance of the holiday weekend and as part of our broader summer marketing campaign, VISIT FLORIDA hosted a satellite media tour (SMT)  on St. Pete Beach last week to bring the message of sun, fun and the diversity of the Sunshine State’s unique destinations to family vacationers planning their summer travel. Continue reading »