Sunshine Matters

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing messages for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

I recently attended the U.S. Travel Industry’s Marketing Outlook Forum, held in Little Rock, Arkansas to learn what the experts see on the tourism horizon.  A recent cover of Business Week proclaimed, “The recession is over–good luck surviving the recovery.”  This was also the consensus at the forum.  Continue reading »