VISIT FLORIDA’s 2013-14 Advertising Strategy Results in Significant ROI
January 14th, 2015 — 4:25pm
Each year, VISIT FLORIDA contracts with Strategic Marketing and Research, Inc. (SMARInsights) to conduct a survey to determine the return on investment from our domestic marketing efforts. I am pleased to share that VISIT FLORIDA’s 2013-14 branded advertising and sponsorship efforts generated $300 in traveler spending and $18 in new sales tax revenue for every $1 of sponsorship and media spend. These results were unveiled during today’s VISIT FLORIDA Marketing Council Steering Committee meeting. Continue reading »
Vicki Allen
Research Manager
