Sunshine Matters

VISIT FLORIDA recently launched our 2015 “Say Yes to Florida” Spring marketing campaign, which builds on last year’s award-winning success with encouraging families to ‘say yes’ to a Sunshine State vacation.  Following its initial launch in 2014, the campaign was named by Skift as one of the ‘5 Best Travel Ads to Watch.’   Continue reading »

VISIT FLORIDA has just launched our Spring marketing campaign and it’s already receiving praise.  Today in a Skift article, VISIT FLORIDA’s new television spot was named one of the ‘5 Best Travel Ads to Watch This Week.’  The ad was spotlighted because “Visit Florida does a great job of showing parents why Florida is a good choice for families instead of just telling them.” Continue reading »

I’m proud to share that our recently revamped consumer website  has been named one of the 20 best designed tourism websites in the world by Skift.com.   Skift, a travel intelligence startup that offers news, data, and tools to the travel industry, says they searched through hundreds of tourism websites for countries, states, and cities to produce this list of the 20 best designed sites.   Samantha Shankman, a reporter with Skift, explained that for VISITFLORIDA.com and the other sites on the list “their design sense is right on and should be an example to destinations still stuck in the era of online brochures.” Continue reading »

VISIT FLORIDA was just recognized as one of the top 50 marketing teams in all of travel by Skift, a leading travel news and information company.  While my name and picture were used, this award is clearly a result of the collective efforts of the whole VISIT FLORIDA family.  I am incredibly proud of this amazing honor acknowledging the great work by our entire team. Continue reading »