Sunshine Matters

Today, VISIT FLORIDA announced a new initiative to showcase Florida Main Street communities. In partnership with the Florida Restaurant and Lodging Association (FRLA) and the Department of State’s Florida Main Street Program, VISIT FLORIDA has begun including these historic Florida communities on the Florida Attractions Finder – a popular online tool where visitors can personalize their Florida experience. Continue reading »

Yesterday, the Partnership for Florida’s Tourism and five other statewide organizations hosted the industry’s annual Florida Tourism Day.   This all-day event at the Florida Capitol provided an excellent opportunity to showcase the state’s No. 1 industry to the legislature and to educate them on the rationale for tourism marketing public funding. Continue reading »