New VISIT FLORIDA Media Mission Reaches Key Midwest Markets
June 6th, 2014 — 12:12pm
As media change how they deliver travel content, VISIT FLORIDA’s Public Relations Department is making changes, too – including a new way to foster media relationships in-market. For the first time, PR staff led a media mission that carried four Partners to five target designated market areas, a footprint larger than any mission before. The itinerary spanned three states – Pennsylvania, Ohio and Michigan – where the four Partners visited markets each having strong media assets that influence their regional audiences. Continue reading »
Laura Cassels
Public Relations Representative
