Sunshine Matters

The 2016 Florida Governor’s Conference on Tourism in Orlando offered some important takeaways worth sharing.  With more than thirty experts discussing the most current trends in marketing, consumer behavior and issues impacting our business, it was hard to nail down the most critical takeaways.  But, for our industry Partners who might have missed the event, we were up for the challenge.  Here are our top 10 takeaways: Continue reading »

With a little more than two months remaining in the calendar year, I am pleased to share the hard work and success of VISIT FLORIDA’s Industry Relations team.  VISIT FLORIDA’s Industry Relations team is responsible for recruiting and retaining Partners, and works hard to ensure that all of our Partners stay informed of marketing opportunities and program benefits.  Nearly 12,000 tourism industry businesses and organizations engage with VISIT FLORIDA on some level. Continue reading »

VISIT FLORIDA recently hosted its annual Florida Governor’s Conference on Tourism at the Tampa Bay Convention Center in Tampa, Fla.  The event is VISIT FLORIDA’s premier annual educational forum for the Florida tourism industry.  We are proud to announce that this year’s conference had the highest attendance since 2002, with more than 1,100 attendees. Continue reading »

Today during the 47th Annual Florida Governor’s Conference on Tourism, VISIT FLORIDA executives Paul Phipps and Susannah Costello announced several upcoming marketing initiatives.  To view the infographic, press releases and videos on these initiatives, please click here. Continue reading »

This summer, VISIT FLORIDA’s Executive Team is taking our show on the road.  As part of our five-week, seven-city Partner Roadshows, we’ll be hosting events for our industry Partners that provide updates on the latest VISIT FLORIDA marketing programs and partnership benefits. Continue reading »