Sunshine Matters

VISIT FLORIDA recently ‘shared the sunshine’ with a large and receptive group of travel agents at our annual Chicago Travel Trade Luncheon.  Illinois is the fourth ranked feeder state for visitors to Florida and the Chicago area is the Sunshine State’s third leading origin Designated Market Area (DMA). Continue reading »

VISIT FLORIDA is constantly working to position Florida as a premier travel destination by showcasing all the state has to offer to the highest possible number of potential visitors.  One new way the VISIT FLORIDA Marketing & Events team has endeavored to accomplish this is by creating more opportunities for our industry to participate in trade events in core cities such as Atlanta, Chicago, Boston and Philadelphia. Continue reading »

I’m proud to share with you that, for the second consecutive year, Florida has been voted the “best selling destination in the U.S. and Canada” by the travel agent readers of Recommend magazine in their 14^th Annual Readers’ Choice Awards.  The magazine’s publisher, Lorri Robbins explained in her congratulatory letter that VISIT FLORIDA’s “commitment to serving the travel agent market has been recognized, especially in a challenging year.” Continue reading »