Sunshine Matters

VISIT FLORIDA and 14 of our Industry Partners recently participated in the 2016 New York Times Travel Show, the largest and longest-running trade and consumer travel show in North America.  The three-day event featured the Travel Industry Conference, consumer seminars and an interactive exhibition including more than 500 exhibitors from 150 countries.  This year’s attendance of more than 29,000, including 900 domestic and international media, was the highest in nine years and the second most ever, providing VISIT FLORIDA and our Partners with a tremendous platform to share the message about Florida’s unique and diverse destinations to a global travel audience. Continue reading »

Each year, VISIT FLORIDA hosts a branded presence at travel trade shows in New York and Boston – two of Florida’s strongest feeder markets.  In 2012, Florida was well represented at the Boston Globe Travel Show, February 10-12 at the Seaport World Trade Center, and the New York Times Travel Show, March 2-4 at the Jacob K. Javits Convention Center.  With nearly 50,000 avid potential travelers from the Northeast attending the two shows, Florida is the perfect destination to be in the forefront during those cold winter months.

VISIT FLORIDA was a Supporting Sponsor of the New York Times Travel Show which allowed Florida to gain additional exposure through a media package surrounding the event, two stage presentations by Lauren Tjaden, our Beaches and Adventure Insider, and numerous media mentions and press opportunities throughout the show.  Our Florida tourism industry was represented in the VISIT FLORIDA branded signature booth and Florida aisle, including a new 10 foot cylindrical banner displaying the “Your Florida Side” campaign from the ceiling that could not be missed!  Continue reading »