Sunshine Matters

The ‘Share a Little Sunshine’ campaign is off to a great start!  This statewide, grassroots tourism campaign encourages all Floridians to send a personal e-mail to out-of-state friends and family inviting them to visit the Sunshine State.  The campaign was successfully launched by Governor Crist during a tourism industry rally on Miami Beach last month.  The Governor asked Floridians to get involved, saying “Together we can encourage more visitors to come to the Sunshine State. In this way, we will help keep Floridians employed, create new jobs, and help keep our state’s world-class restaurants, resorts, parks and attractions strong.”  Continue reading »

On behalf of VISIT FLORIDA®, I am pleased to welcome you to our corporate blog and the 42nd Annual Governor’s Conference on Tourism. I hope that this year’s conference will truly help you refresh your connection with your state destination marketing organization and the statewide tourism industry it represents.

This year’s conference, Selling the Sunshine, appropriately brings us to the sunshine and warmth of Miami Beach. Governor’s Conference draws on the fundamental values set by our Board of Directors last year—Integrity, Excellence, Innovation, Inclusiveness, Welcoming, Fun, and Teamwork. These values provide the foundation for our everyday activities and decisions in public relations, promotions, communications, sales, new product development and so much more. Continue reading »