Sunshine Matters

Each Spring, VISIT FLORIDA conducts its New York City Media Receptions Program to bring  Florida tourism industry partners and New York-based travel journalists together in their own backyard.  This year, VISIT FLORIDA’s Public Relations team and our agency of record – Harrison & Shriftman/Ketchum – were joined by 15 industry partners in hosting both a blogger reception and a consumer media reception. Continue reading »

The VISIT FLORIDA Public Relations team and participating industry partners recently completed an annual series of media missions in Florida’s key feeder markets, which included Atlanta, Birmingham, Boston, Chicago and Washington, D.C.

During the missions program, appointments were made with a total of 38 key media representatives, consisting of both traditional media outlets and bloggers who are influential among readers and followers in social media. Highlights included meetings with Southern Living Magazine, Cooking with Paula Dean, Orbitz, The Chicago Tribune, Ebony Magazine, USA Today, National Geographic Traveler, The Boston Globe, Wicked Good Travel Tips, Family Travel Network, WCIU TV in Chicago, AAA World and The Atlanta Journal Constitution. Continue reading »

VISIT FLORIDA recently concluded our highly successful 2010-11 media missions and receptions program with two final events held last week in New York City.  Working with our tourism industry Partners and Communications Committee members, VISIT FLORIDA made a change to the program this year by converting all the desk-side media missions in our key feeder markets to media receptions.  Amid the post-oil spill misperception fall-out regarding the condition of Florida beaches, this shift to receptions allowed more Partners to reach a greater number of media in each market. Continue reading »