Sunshine Matters

Connecting Industry with Texas Media

VISIT FLORIDA conducted a media mission January 14 – 17 in the emerging markets of Dallas and Fort Worth.  Led by PR representative Pam Forrester, Industry Partners from Discover the Palm Beaches & Boca Raton, The Florida Keys & Key West, Visit Pensacola, and Visit Jacksonville met with nine media outlets: American Airlines’ in-flight publications American Way Magazine, Celebrated Living Magazine, and the Spanish-Portuguese publication Nexos; Overseas Travel Magazine; Insider Magazine; Avid Golfer; local ABC broadcast affiliate WFAA-TV; Dallas Morning News; and Southwest Airlines’ magazine Spirit. Continue reading »

The VISIT FLORIDA Public Relations team and participating industry Partners kicked off the 2012-13 media missions program in Birmingham and Atlanta the week of Nov. 12. Laura Cassels and Kati Schardl, VISIT FLORIDA Public Relations Representatives, were joined by CVB Partners from Seminole County, Visit Gainesville, Visit Jacksonville and Visit Pensacola on nine desk-side appointments between the two cities.  During the meetings with journalists, travel editors and bloggers, industry Partners pitched the latest news and stories from each of their destinations.  VISIT FLORIDA also shared current updates on Viva Florida 500. Continue reading »