Sunshine Matters

This weekend kicks off the start of VISIT FLORIDA’s third consecutive year as a partner with Mazda and Dempsey Racing in the GRAND-AM Rolex Sports Car Series.  And we’re kicking it off in a big way with two VISIT FLORIDA-themed cars competing in the 50th Anniversary of the fabled Rolex 24 At Daytona for team owner and driver Patrick Dempsey.  The two-car team includes the  No. 40 VISITFLORIDA.com/Share a Little Sunshine car and the  No. 41 FishingCapital.com/Bass 2 Billfish car. Continue reading »

VISIT FLORIDA is continuing our successful strategic marketing partnership with Mazda in 2011.  One big way we are able to leverage that relationship is by returning to Dempsey Racing this season as title sponsor of the No. 40 VISIT FLORIDA/Dempsey Racing Mazda RX-8 GT and lead drivers Patrick Dempsey and Joe Foster.  The team will once again showcase both the VISITFLORIDA.com and Share a Little Sunshine paint schemes at respective races during the 2011 GRAND-AM Rolex Sports Car Series season. Continue reading »

The ‘Share a Little Sunshine’ campaign is off to a great start!  This statewide, grassroots tourism campaign encourages all Floridians to send a personal e-mail to out-of-state friends and family inviting them to visit the Sunshine State.  The campaign was successfully launched by Governor Crist during a tourism industry rally on Miami Beach last month.  The Governor asked Floridians to get involved, saying “Together we can encourage more visitors to come to the Sunshine State. In this way, we will help keep Floridians employed, create new jobs, and help keep our state’s world-class restaurants, resorts, parks and attractions strong.”  Continue reading »

Patrick and his #40 Mazda RX-8 in their 'Share a Little Sunshine' attire for the Grand Prix of Miami

As you may be aware, in our ongoing efforts to promote the great state of Florida, we have created a strategic marketing partnership with Mazda.  This past weekend, during the Rolex Racing Series Grand Prix of Miami, VISIT FLORIDA and Mazda had an opportunity to showcase the ‘Share a Little Sunshine’ campaign to national and international audiences through a celebrity endorsement with Patrick Dempsey and his #40 race team.  Continue reading »

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »