Sunshine Matters

VISIT FLORIDA’s Vision – to establish Florida as the #1 Travel Destination in the World – is ambitious, but even with a faltering economy, intense domestic and international competition, and reduced funding the Vision is achievable.

Together, we can establish Florida as the #1 Travel Destination in the World.  To succeed, VISIT FLORIDA must build a strategic marketing platform that aligns the collective interests of the Florida tourism industry and provides integrated marketing opportunities for the industry to leverage. Continue reading »