Sunshine Matters

It was a very productive week for VISIT FLORIDA, our 17 Partners in the VISIT FLORIDA stand, and other Partners in separate adjacent booths at the recent IMEX America 2013 show in Las Vegas.  IMEX America is the largest global hosted buyer exhibition for the incentive travel, meetings and events industry.  Combining the best in business opportunities, top quality education and networking events, this high-energy show offered Florida attendees endless connections with decision makers, senior buyers and exhibitors from around the U.S. and around the world.  Held annually in October, the show hosts more than 10,000 attendees, including media from 12 countries, and more than 5,200 buyers and exhibitors representing destinations, hotels and resorts, airlines, cruise lines and other travel suppliers from around the globe. Continue reading »

VISIT FLORIDA recently exhibited at the 25th annual International Tourism & Travel Show in Montreal, Canada.  This show has become one of the biggest events of its kind in North America, which attracted an estimated 35,000 consumers over the three days. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »

After extensive feedback from our Partners and other stakeholders, VISIT FLORIDA has developed a revamped co-operative marketing program focused on helping our Partners better promote their businesses and take advantage of cost saving opportunities.  The latest feature we have implemented is a Marketing Planner designed to be the hub source for our Partners to participate in VISIT FLORIDA officially-sanctioned co-op programs, including advertising, sales, public relations, promotions, welcome centers and industry education opportunities.

Continue reading »