Sunshine Matters

The Meetings and Events Team recently hosted the first in a series of webinars aimed at showcasing short- and long-term future Florida Meetings Initiatives for FY 2013-14.  Over 100 attendees tuned in to hear about the strategies and plans for exposure and partner participation.

Meetings, conventions and business travel account for 12% of the more than 90 million visitors Florida welcomes each year.  These business travelers, on average, spend $244 per day, which has increased 35% over the last four years. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »