Sunshine Matters

Each Spring, VISIT FLORIDA conducts its New York City Media Receptions Program to bring  Florida tourism industry partners and New York-based travel journalists together in their own backyard.  This year, VISIT FLORIDA’s Public Relations team and our agency of record – Harrison & Shriftman/Ketchum – were joined by 15 industry partners in hosting both a blogger reception and a consumer media reception. Continue reading »

VISIT FLORIDA and our public relations agency Ketchum were honored with the Travel and Tourism Silver SABRE Award for “Tourism Crisis Management – Gulf Oil Spill” at the annual Holmes Group North American SABRE Awards ceremony held this week in New York City.  The SABRE Awards are recognized as the largest public relations awards competition in the world, attracting more than 3,500 entries from more than 40 countries. The awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness and recognize excellence in public relations programming by highlighting best practices from around the world.  Continue reading »