Sunshine Matters

Our International Team has been busy in our emerging markets within the past few months.  Emerging markets are countries that represent a small percentage of Florida’s current international visitors, but have the potential to be much stronger feeder markets in the future.  At present, these markets represent 9 percent of Florida’s international visitors.  Florida’s emerging markets include: Australia, China, India, Japan, South Korea and Russia. Continue reading »

This year marked the first time Brand USA, VISIT FLORIDA and our Partners participated in ITB Asia, held recently in Singapore.  VISIT FLORIDA co-branded a Florida Pavilion under the Brand USA umbrella along with our Partners from the Greater Miami Convention & Visitors Bureau and Universal Orlando.  Now in its fifth year, more than 8,500 attendees participated in this three-day, business-to-business, appointment-based trade show which has quickly become the leading event of its kind for the Asian travel market. Continue reading »