Sunshine Matters

To leverage travel trade and media already visiting the Sunshine State for IPW, VISIT FLORIDA organized six highly-successful post-event familiarization (FAM) tours of various Florida destinations.  These FAM tours offered a strategic way for buyers and media to experience first-hand a wide range of destinations throughout the state in a short amount of time.  The 88 FAM participants, coming from all over the world, visited some of Florida’s great hidden gems – locations that showed off the state’s natural, historical, fun, unique and unusual sides. Continue reading »

VISIT FLORIDA recently participated in U.S. Travel Association’s 47th Annual IPW held in Orlando.  This year marked the 11th time Florida has hosted the travel industry’s premier international marketplace, bringing to the Sunshine State a record of more than 6,500 attendees.  The show consisted of international and domestic travel buyers, journalists and suppliers representing more than 70 countries. Continue reading »