VISIT FLORIDA Partners with IMG for ‘Share a Little Sunshine Showdown’
I am pleased to share that VISIT FLORIDA and IMG have once again teamed up with two of the state’s top brands – the Florida Gators and Florida State Seminoles – to harness the passion associated with their storied rivalry games and direct it toward the promotion of travel throughout Florida. In addition to the tradition-rich football game between FSU and UF on Nov. 29 in Tallahassee, VISIT FLORIDA is also sponsoring the “Share a Little Sunshine Showdown” matchups in basketball and all other Olympic sports. The partnership between VISIT FLORIDA, IMG and the Universities garners an increase in awareness for VISIT FLORIDA’s Share A Little Sunshine in-state tourism advocacy platform. Continue reading »
Paul Phipps
Chief Marketing Officer