Sunshine Matters

VISIT FLORIDA recently completed our second year as presenting sponsor of the annual iHeartRADIO Ultimate Pool Party held June 27-28 at the iconic Fontainebleau Miami Beach hotel.  The wildly-popular two-day music festival was hosted by Nick Cannon and included performances by Jennifer Lopez, Neon Trees, Tiësto, Ariana Grande, Iggy Azalea and Lil Jon.  With the event streaming live on Yahoo! and the CW airing a concert wrap up special tonight, VISIT FLORIDA expects to garner nearly $2 million in promotional value. Continue reading »

Over the weekend of June 28-29, Florida was host to music’s hottest acts at the iHeartRADIO Ultimate Pool Party presented by VISIT FLORIDA.  Held at the iconic Fontainebleau Miami Beach, the two-day music festival featured a daytime pool party with performances by Jason Derulo, Krewella and Icona Pop.  The party continued into the evening with performances by international music sensations Pitbull, Ke$ha and Afrojack and special appearances by Miley Cyrus, LL Cool J and Enrique Iglesias. Continue reading »