Sunshine Matters

Following a preview during today’s Board of Directors meeting in Palm Beach, VISIT FLORIDA announced the launch of our winter brand campaign inviting visitors to head to “the warmer side of winter.”  Every major destination competes for visitation this time of year as cold consumers look for a change of pace and environment.  VISIT FLORIDA’s new campaign reminds potential travelers that Florida is the place to be this time of year, with a television spot featuring visitors literally flying over a host of the Sunshine State’s warm weather settings. Continue reading »