Sunshine Matters

While Viva Florida 500 is a year-long commemoration of the discovery of the Sunshine State by Spanish explorer Juan Ponce de Leon and his crew, April marks the celebration’s biggest push.  To kick things off, VISIT FLORIDA participated in a press conference hosted by Florida Secretary of State Ken Detzner on April 2 to coincide with the actual anniversary of Ponce de Leon’s landing.  One of the big announcements was the impending arrival of El Galeón, a replica of Spanish ships from 500 years ago, that would be sailing from Spain to Puerto Rico and on to four ports of call in Florida. Continue reading »

Today, I am pleased to announce VISIT FLORIDA has unveiled our new brand campaign that captures all the feelings of a Florida vacation experience in just four words: Must Be the Sunshine.  There is nothing more powerful than a personal story being shared directly with others, and so at its core ‘Must Be the Sunshine’ is a storytelling campaign. Continue reading »