Sunshine Matters

Florida enjoyed more than 1.6 million visitors from the UK in 2014, making the region the third highest ranked feeder market among Florida’s top five international markets.  In conjunction with VISIT FLORIDA’s advertising and trade initiatives, communication strategies become increasingly important in maintaining and growing market share.  According to the Association of British Travel Agents, their Travel Trends 2015 report indicated continued economic recovery and a return to consumer confidence and spending. Continue reading »

I am pleased to announce our redesigned VISITFLORIDA.com homepage that has been live for just over a week has already resulted in visitors spending more time on the page and scrolling down further to view more content and more ads.  The new look features a cleaner, more responsive design that delivers a consistent view of the homepage across a wide range of devices and screen sizes, providing an optimal viewing experience like never before.  The new, visually-stimulating design was created after careful consideration, incorporating lessons learned from user testing interviews VISIT FLORIDA conducted earlier this year.   Continue reading »

Yesterday, Governor Charlie Crist joined more than a hundred VISIT FLORIDA Partners and other tourism industry representatives on Miami Beach for a rally to re-launch the statewide, grassroots ‘Share a Little Sunshine’ campaign.  The Governor and I called on all Floridians to help strengthen the state’s economy by sending a personal invitation to out-of-state friends and family, encouraging them to visit the Sunshine State. Continue reading »