Sunshine Matters

VISIT FLORIDA recently ‘shared the sunshine’ with a large and receptive group of travel agents at our annual Chicago Travel Trade Luncheon.  Illinois is the fourth ranked feeder state for visitors to Florida and the Chicago area is the Sunshine State’s third leading origin Designated Market Area (DMA). Continue reading »

VISIT FLORIDA recently hosted our first annual Dallas Travel Trade Luncheon, bringing a ray of Florida sunshine to this growing domestic market.  Texas is the sixth ranked feeder state for visitors to Florida and the Dallas area is the Sunshine State’s eighth leading origin Designated Market Area (DMA).  Over the last two years, Dallas has shown a double digit percentage growth, with nearly 800,000 visitors flying to Florida from the city each year. Continue reading »