Sunshine Matters

With the start of the 2014 Hurricane Season coming up June 1, I wanted to share the resources and action steps VISIT FLORIDA has developed to ensure Florida’s visitors have access to consistent, real-time, statewide information.  It is our hope that these efforts will allow our visitors to make the most informed travel planning decisions possible in preparation for a potential weather threat that might impact the state. Continue reading »

The Hospitality Sales & Marketing Association International (HSMAI) has announced that it will recognize VISIT FLORIDA with Gold, Silver and Bronze Adrian Awards for advertising and digital marketing excellence for its winning entries in the 54th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally. The HSMAI Adrian Awards honor “creative brilliance and best practices” in hospitality, travel and tourism-related marketing.  Continue reading »

As we previewed at Governor’s Conference, VISIT FLORIDA will host the “Great VISIT FLORIDA Beach Walk” on November  6 to clear up any doubts about the status of Florida’s beaches in the aftermath of the Deepwater Horizon oil spill. The event will bring together thousands of residents and volunteers across the state to walk their favorite mile of Florida beach and take photos proving that every one of the Sunshine State’s beaches are as pristine as ever.  Continue reading »

As part of the 43rd Annual Florida Governor’s Conference on Tourism, being held September 26-28 at the Omni Orlando Resort at ChampionsGate, VISIT FLORIDA announced today the launch of several new features to the VISITFLORIDA.com website and a statewide special event being organized to show the world that Florida’s beaches are as beautiful as ever. Continue reading »

Florida has long been the number one recreational fishing destination in the country for anglers, which rightly earned us the title of “Fishing Capital of the World.”   Fishing in the Sunshine State brings in $7.5 billion and supports 75,000 jobs.  With nearly 3.7 million residents and visitors who fish Florida’s waters annually, fishing is an integral part of the state’s tourism industry.   Continue reading »