Sunshine Matters

Florida Huddle 2016, recently held at the Tampa Convention Center, was a resounding success in its third year of being owned and operated by VISIT FLORIDA.  Three high scores for this travel trade show continue to tell the story of Florida Huddle: more buyers, more time for appointments, more Florida travel business transactions.  Hosted by Visit Tampa Bay, the show was sold out, reflecting the tourism industry’s interest in the show. Continue reading »

To leverage international travel trade already visiting the Sunshine State to attend Florida Huddle, VISIT FLORIDA organized five highly successful pre- and post-familiarization (FAM) tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international travel trade representatives to experience for themselves all that Florida has to offer so they can share their personal experiences with clients back home. Continue reading »

In addition to the highly-successful travel trade familiarization (FAM) tours VISIT FLORIDA and our local Partners hosted as part of Florida Huddle, our Public Relations team organized a post-Huddle FAM tour of Fort Lauderdale, the Florida Keys & Key West and Miami for a group of international travel media.  Nine journalists from around the globe took full advantage of the opportunity to experience unique Florida activities, such as feeding a shark, taking an airboat ride, visiting an outdoor street art museum and doing a little ghost hunting. Continue reading »

VISIT FLORIDA’s 2015 Florida Huddle trade show will take place January 14-16 at the Greater Fort Lauderdale Convention Center.   Today marks the opening of supplier registration for Florida Huddle, with buyer registration following next month on July 16 at Noon EST. Continue reading »

VISIT FLORIDA continued its tradition of success at the 46th annual U.S. Travel Association’s International Pow Wow (IPW) held last week in Chicago.  IPW is the travel industry’s premier international marketplace and the largest generator of travel to the United States.  The three-day event welcomed 6,200 delegates from the U.S. and 70 other countries, including 1,400  international and domestic buyers and 500 media. Continue reading »