Sunshine Matters

Funding for Florida’s tourism industry is vital to our success, and our state has continued to make it a priority.  Over the past few years, Florida has also made significant investments in infrastructure, which directly benefits our economy, transportation and quality of life. Whether lowering shipping costs and creating jobs, increasing business-to-business access or improving the quality of commutes, those investments are paying dividends for Florida families. Continue reading »

One of VISIT FLORIDA’s signature events, the annual Florida Governor’s Conference on Tourism, will be held this year at The Diplomat Beach Resort in Hollywood August 28-30, 2017. I am pleased to share that registration for GC17 is now open. Click here to make your plans to attend. Continue reading »

The 2016 Florida Governor’s Conference on Tourism in Orlando offered some important takeaways worth sharing.  With more than thirty experts discussing the most current trends in marketing, consumer behavior and issues impacting our business, it was hard to nail down the most critical takeaways.  But, for our industry Partners who might have missed the event, we were up for the challenge.  Here are our top 10 takeaways: Continue reading »

Last night, during the annual Florida Governor’s Conference on Tourism at the Hilton Orlando, VISIT FLORIDA announced the 2016 Florida Tourism Hall of Fame inductees, as well as the winners of the Flagler Awards, Iris D. Larson Awards and Film Florida Legends Tourism Ambassador Award.  Annually, leaders in Florida tourism are chosen by a selection committee to receive these prestigious honors and awards. Continue reading »

Last week, Florida’s tourism industry participated in the 2016 Destination Marketing Association International (DMAI) Annual Convention in Minneapolis.  As the premier event for destination marketing and management professionals, DMAI’s 2016 Annual Convention featured educational tracks focused on leadership, marketing, sports, convention sales and more, moderated by dynamic thought leaders from inside and outside the industry. Continue reading »