Sunshine Matters

Spring is here, and VISIT FLORIDA has launched our new “Florida Firsts” marketing campaign, which continues last year’s award-winning success encouraging families to “Say Yes” to a Sunshine State vacation.  The “Florida Firsts” campaign encourages families to experience those important and highly-memorable first-time life events together right here in the Sunshine State, taking in Florida’s exciting attractions and theme parks, beautiful beaches and enticing off-the-beaten-path adventures that await at every turn. Continue reading »