Sunshine Matters

Today, I’m pleased to announce that VISIT FLORIDA and the Florida Restaurant & Lodging Association have teamed up with two of the state’s top brands – the Florida Gators and Florida State Seminoles – to harness the passion associated with the annual football rivalry game and direct it toward the promotion of travel throughout Florida. Continue reading »

This week in Boston, the U.S. Travel Association held it’s annual Educational Seminar for Tourism Organizations (ESTO) conference.  During the event, the winners of the National Council of State Tourism Directors (NCSTD) 2012 Mercury Awards were announced.  I am very proud to share that VISIT FLORIDA won the Mercury Award in the Special Promotion category for our Florida Fan Game contest. Continue reading »

As the college football regular season comes to a close, I am proud to announce the winning university in the Florida Fan Game contest. The Florida Fan Game is an initiative of VISIT FLORIDA’s Share A Little Sunshine program, engaging Floridians to support tourism by inviting friends and family to visit the state. The head football coaches at six of Florida’s major universities called on their fans to send digital invitations, earning points for their school in the Florida Fan Game. With more than 23,000 invitations sent, the University of Florida has earned the title of having “Florida’s No. 1 Fans.” Continue reading »

Today as we celebrate the start of college football season, VISIT FLORIDA launches the “Florida Fan Game,” a contest to help Florida’s tourism-based economy and show which university has Florida’s best fans.  The Florida Fan Game is an initiative of VISIT FLORIDA’s Share A Little Sunshine program, engaging Floridians to support tourism by inviting friends and family to visit the Sunshine State. Continue reading »