Sunshine Matters

I am pleased to announce our redesigned VISITFLORIDA.com homepage that has been live for just over a week has already resulted in visitors spending more time on the page and scrolling down further to view more content and more ads.  The new look features a cleaner, more responsive design that delivers a consistent view of the homepage across a wide range of devices and screen sizes, providing an optimal viewing experience like never before.  The new, visually-stimulating design was created after careful consideration, incorporating lessons learned from user testing interviews VISIT FLORIDA conducted earlier this year.   Continue reading »

I am pleased to announce that today VISIT FLORIDA and the Florida Department of Environmental Protection’s Florida Park Service launched the State Parks component of the Share a Little Sunshine campaign.  The new campaign encourages Florida residents to invite friends and family to experience…the Real Florida by visiting its 160 state parks and historic sites and 11 state trails. Continue reading »

Thank you for following Sunshine Matters!  Here is today’s update regarding the Deepwater Horizon oil spill. Continue reading »

VISIT FLORIDA is creating daily talking points related to the Deepwater Horizon Oil Spill for our visitors, the media and the tourism industry.  Continue reading »

As the State of Florida’s official tourism marketing organization, VISIT FLORIDA is serving the vital role as a key provider of up-to-the-minute information to the tourism industry, the media and our visitors on the BP/Transocean Deepwater Horizon oil drilling incident affecting the gulf coast.  Continue reading »