Sunshine Matters

I would like to share the text from a VISIT FLORIDA media release that was sent out late yesterday afternoon:

TALLAHASSEE, Fla. (May 20, 2010) – Preliminary estimates* of visitors to Florida for the first quarter of 2010 (January – March), released by VISIT FLORIDA®, the official tourism marketing corporation for the State of Florida, show an estimated 22.7 million travelers visited the Sunshine State.  This represents an increase of 2.7 percent from the same period in 2009.

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VISIT FLORIDA’s Vision – to establish Florida as the #1 Travel Destination in the World – is ambitious, but even with a faltering economy, intense domestic and international competition, and reduced funding the Vision is achievable.

Together, we can establish Florida as the #1 Travel Destination in the World.  To succeed, VISIT FLORIDA must build a strategic marketing platform that aligns the collective interests of the Florida tourism industry and provides integrated marketing opportunities for the industry to leverage. Continue reading »