Sunshine Matters

VISITFLORIDA.com, already the most trafficked destination marketing organization website in the country, experienced a record year in 2011.  The site had nearly 6.3 million visits, a 13 percent increase over the previous year, generating more than 18.5 million page views.  Last year, VISITFLORIDA.com also experienced a 13 percent increase in international traffic, with 990,000 visits to the site.

And 2012 is getting off to an incredible start as well, with January and February becoming the highest trafficked months in the history of VISITFLORIDA.com.  In February alone, the site had more than 800,000 visits and nearly 2 million page views – an increase of 44 percent more visits than February 2011 and a 9 percent increase in page views. Continue reading »

I’m excited to share the following press release with you that was sent out this afternoon by Governor’s Scott’s Press Office:

Governor Rick Scott and Agriculture Commissioner Adam Putnam today helped VISIT FLORIDA®, the state’s official tourism marketing corporation, announce the launch of their new FishingCapital.com website.  Working with the Florida Fish and Wildlife Conservation Commission (FWC), VISIT FLORIDA has created the ultimate website for boating and fishing enthusiasts with content to help anglers get the most out of their next Florida fishing trip.  The announcement was made at the Destination Panama City Marina just before Governor Scott and other Cabinet members embarked on a brief fishing trip for the Florida Bass2Billfish television show, sponsored by VISIT FLORIDA.  Continue reading »

Florida has long been the number one recreational fishing destination in the country for anglers, which rightly earned us the title of “Fishing Capital of the World.”   Fishing in the Sunshine State brings in $7.5 billion and supports 75,000 jobs.  With nearly 3.7 million residents and visitors who fish Florida’s waters annually, fishing is an integral part of the state’s tourism industry.   Continue reading »