Sunshine Matters

This week in Boston, the U.S. Travel Association held it’s annual Educational Seminar for Tourism Organizations (ESTO) conference.  During the event, the winners of the National Council of State Tourism Directors (NCSTD) 2012 Mercury Awards were announced.  I am very proud to share that VISIT FLORIDA won the Mercury Award in the Special Promotion category for our Florida Fan Game contest. Continue reading »

Three members of the VISIT FLORIDA staff – David Dodd, Joyce Stillwell and I – recently attended the annual Educational Seminar for Tourism Organizations (ESTO), hosted by the U.S. Travel Association.  The event was held Aug. 30 – Sept. 1 in Reno/Tahoe, Nevada.  Staff attends this important event each year in order to network with our peers from across the country and benefit from the sharing of best practices.  Continue reading »