VISIT FLORIDA and CBS Ask “So You Think You Know Florida?”
Ninety-four percent of Florida’s 80.9 million annual visitors have been here before, so VISIT FLORIDA is always looking for creative ways to reconnect with those travelers and remind them why they need to return to the Sunshine State.
In partnership with CBS, VISIT FLORIDA is relaunching the highly successful “So You Think You Know Florida” promotion. The promotion showcases Florida destinations, challenges viewers’ perceptions and knowledge of Florida locales, educates them on all that Florida has to offer, drives engagement online, and reaches potential visitors with multiple touch points throughout their day. Running from February 7 through March 28, “So You Think You Know Florida” is meant to ignite potential visitor attention in Florida’s six key feeder markets of Atlanta, Boston, Chicago, New York, Philadelphia and Washington, D.C . Continue reading »
Will Seccombe
President & CEO
